LIV wanted to shake things up and decided it liked the roman numeral system used by the EGA Tour to mark each new SZN.
In their innaugural season, 2022, the upstart league shouted to the mountain tops – 3 Rounds is Better than 4!
They decided that the Thursday of a 4-day golf tournament was irrelevant, cost too much and didn’t raise enough revenue.
Thus, they tied their brand to it – LIV = 54 in Roman Numerals.
The Saudi-backed league also proclaimed the significance of this number meaning “a perfect score” or a golf round with 18 birdies.
CLUB 54 is the luxury fan experience for LIV Fans attending their tournaments